Potential customers are researching you and your business daily. They often
determine your credibility and level of expertise within the first three
seconds of learning about you. Three seconds! It's critical for your knowledge
to shine through the clutter immediately and prove you are the professional
they are seeking with an up-to-date and relevant biography that's easy to
read while also highlighting your strengths.
A news release is written and typically distributed via email to share noteworthy
information with the news media and community leaders. Topics include: special
events, new hires, business accomplishments, and upcoming partnerships.
Let's be honest, it's hard to write about yourself. Especially when you are trying
to share your story and expertise. An outside perspective is sometimes exactly what
is needed to get the process going or finish it off!
You can't control when people need your products or services, but you can
control how often you reach out to them. Regular communication with your
customers increases their awareness of you and what you have to offer. If
your communication with them is consistent (but not annoying) you will
remain top-of-mind and their go-to when the need arises.
In today's digital landscape it's common to connect online long before meeting
in person. Writing with a particular style, or voice, provides the opportunity
to set you apart from your competitors and allows for a glimpse into your unique